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1) Most importantly, your offer should be clear. If your reader has even a shadow of a doubt as to what they will get, they’re gone.

2) Are you going to ship them a product? How long will it take to get there?

3) Maybe you’ll offer 1-on-1 training. How will that be delivered? How long are the trainings?

4) Are you going to provide a BONUS? What’s the value?